Maithan Steel

Challenge description

Maithan Steel had a serious problem with their customer interaction procedure. Their usual way of delivering quotations was impersonal and inefficient. Customers received generic, non-personalized quotations that lacked engagement and failed to leave a lasting impact. This general strategy frequently resulted in delays in customer responses, more follow-up contacts, and lower conversion rates from estimates to real orders. The lack of individualized connection affected not only customer happiness but also the company's capacity to develop strong, long-term relationships with its clients. In a competitive industry where trust and dependability are critical, Maithan Steel required a solution to improve the customer experience, increase engagement, and streamline their sales process.

How it happened?

To tackle the challenge of impersonal customer interactions, Maithan Steel reached out to us to implement personalized quotation videos. This solution involved sending engaging, personalized videos to customers that significantly enhanced their experience. Soon after the campaign, engagement rates increased around 40%, and conversion rates improved by 45%, as customers were more inclined to respond positively to the personalized touch. Additionally, the need for follow-up calls was reduced by 32%, thanks to the clarity and appeal of the videos. The operational efficiency of the quotation process saw a 35% boost, as automation streamlined the workflow and customer satisfaction rose by 25%, demonstrating the success of this innovative approach in transforming Maithan Steel's customer interactions and boosting their business performance.
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Testimonials and Reviews

“Working with Unscript has been a transformative experience for Maithan Steel. Their advanced system for creating personalized videos has revolutionized our customer interactions. The automation and personalization features have made our process much more efficient and engaging. Unscript's innovative solutions have significantly enhanced our professional image and strengthened our customer relationships. This collaboration has set a new benchmark in how we approach personalized customer service and engagement."

Waiza Ahmed

Corporate Communications Manager, Maithan Steel

How Maithan Steel Increased Customer Loyalty by 3X with Personalized Quotation Videos

Before Unscript

40.8%

87%

100%

After Unscript

45%

32%

95.8%

Challenge description

How it happened?

Testimonials and Reviews

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